Lancome La Vie Est Belle: A Fragrance That Captivates

Lancôme La Vie Est Belle: A Fragrance That Captivates Eau de perfume or eau de optimism? Lancôme’s La Vie Est Belle comes with an entire marketing philosophy behind it. Promoted with the tag line ‘Live the dream’, this fruity-floral fragrance ushered in a new art of smileage – that’s perfume marketing speak for the art […]